BOYS & GIRLS CLUBS OF AMERICA
BRAND IDENTITY REDESIGN
Concept Project
To emphasize Boys & Girls Clubs of America's (BGCA) mission to ensure successful futures for young people, this identity redesign strove to highlight BGCA's core principles of collaboration, teamwork, and unity.
My Role • Brand Redesign | Product Design | Research
BUILD TOGETHER PROMOTION
One of BGCA's goals is to encourage children to join one of its clubs. Not only would joining promote collaboration, but also nurture a child's potential to become a successful adult through social and educational programs.
